Mario Ricalde

Front-End Engineer filled with UI/UX/IX Design. With Project Management topping and Business Development dressing. Served with Sass & Compass. Prepared with Ruby & Love. COO of The Hybrid Group.

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The Importance of Alternative Ways of Communication

Nowadays pretty much everyone can do a startup and provide a service or product through the internet. All you need is time, a problem to solve & opportunity, even money became optional with Crowdfunding.

Companies invest their resources on getting you to convert into a sale; from improving the conversion funnel, to the general appearance of the product. But they don’t put enough effort on Customer Service.

Many Companies disregard Customer Support as a duty that everyone has to do for a bit, and that no one likes doing. Most of the times, they just setup a simple Email Form, others they just add some awkward text asking to email some support email.

All of that sounds great at first, but once you reach your 10th sale, you should invest more time and resources on Customer Support, and not just one… as many as you can.

In this age of technology, many companies think that having a

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Spotify: Business Through Obscurity

Every product/service should have a viable business model that makes it sustainable and, hopefully, profitable in the long run.

We all understand that fact. But we also expect such product/service to be clear on what they provide in the sense of things that may affect the end-user, also known as “The side effects”.

When I began using Spotify, the first thing I noticed was that they were using Ads, which by the way I despised since it was affecting my experience with the service. Then I discovered that they also had “Memberships”, which I immediately identified as their main source of revenue.

My immediate thought was:

If I pay, the hassles that the free-users have will be gone.

Seems like a fair trade, right?

It made so much sense at the moment that I got 2 memberships, one for myself and another for my girlfriend, then I  discovered that there was more to it…

After using

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